Eurostar, a trailblazer in international high-speed train travel, first hit the tracks in 1994, connecting the UK, France, Belgium, the Netherlands, and now Germany. Recently rebranded, the new design maintains the essence of the existing brand, but with a subtle modern twist. The color scheme of deep navy and yellow exudes a contemporary feel, while the italicized logo captures the speed and movement of a high-speed train. The brand name, "Star Shape," cleverly uses the star symbol to represent both Eurostar's name and the experience it provides.
To showcase the beauty of each European city destination, posters featuring photographs of iconic landmarks were created. These images were presented in a newspaper-style bitmap format, reminiscent of the newspapers that travelers often read while journeying through Europe by train. The overall effect is one of fluency and elegance, perfectly reflecting Eurostar's commitment to providing a comfortable, stylish, and efficient travel experience.
