Rebranded the visual identity of the Brooklyn Botanic Garden.
I chose to keep the logo's elegant serif typeface which features organic endings and harmonious transitions between characters, creating a natural and cohesive feel that suits the Botanic Garden perfectly. The typeface and the image work together to form a simple and effective system that is immediately recognizable and enhances the brand's overall look and feel.
Given that the Botanic Garden is home to a variety of plants that produce beautiful flowers and fruits, I created a poster featuring illustrations of these plants. The typography of the logo was designed to complement the natural and beautiful curves of the illustrations, creating a sense of harmony and organization in the merchandise, such as business cards and event calendars.
