The main core idea of this project is irony. Why do the characters look sleepy despite sparkling? That's because we aimed to depict their appearance before drinking the sparkling beverage. Therefore, we portrayed their pre-refreshed state, when they're not feeling their best. My sparkling water product comes in four flavors, each with its own personality reflected in the facial expressions of the characters. My target audience is high school and college students, primarily women in their early to mid-20s. Since they are avid users of social media, I pondered how to make it more viral. As a result, I decided to incorporate humorous elements, including a limited edition series with slight profanity that consumers wouldn't find offensive but would still find amusing.
