This animation follows the life of a paprika trapped in a cycle of mediocrity who uses a colorful convenience store to escape the mundane dread of his 9-5 job.
The frames of the paprika's eyes shows the distinction of fantasy vs. reality. The convenience store, a setting known for harsh lighting and aisles of stimulating content to consume, is the catalyst for the paprika’s fantasies.
Color plays another major role in the animation: while the scenes based in reality feature muddy, gray colors, the fantasies are saturated and bright.