This project aims to revitalize Urban Outfitters by developing a new brand identity and visual system that injects fresh energy and inspiration. The concept of ‘The magical wardrobe’ symbolizes the unexpected world that unfolds when opening the wardrobe door. This idea incorporates perspective into flat images, creating space and movement. Furthermore,
it releases the limits of 2D images into a 3D space, symbolizing ‘Urban Outfitters’
new dynamic brand direction.
