Orochill is a playful ice cream brand inspired by the eight-headed serpent Yamata-no-Orochi from Japanese mythology. The name blends “Orochi” with the word “chill,” referencing both the creature’s eight heads and the brain freeze that comes from eating something cold. Based in New York, the brand combines retro aesthetics with bold storytelling, naming each flavor after mythological elements—like Susanoo, Kushinada, and Ame-no-Habakiri. The identity uses a vibrant 8-color palette, with each hue representing a different flavor and personality, turning every scoop into a mythological adventure.
