The Presidio of San Francisco is a former military base turned national park, known for its sweeping views, historic landmarks, and coastal trails.
The typography was inspired by the jagged textures of blue gum eucalyptus bark, one of the most iconic (and abundant) trees in the Presidio. The nature-based illustrations mirror those sharp, irregular forms, and the color palette reflects the area’s environmental diversity: forest, coast, and architecture.
View the full project on https://kacelledia.com.