The Color Catcher campaign for Binbata's dye-trapping product reimagines how we perceive and interact with everyday objects by removing their defining element: color.
Focusing on objects with strong color associations—such as traffic lights, fire extinguishers, and apples—the campaign reimagined these items in surreal, mismatched settings. A fire extinguisher appeared on the moon, while a traffic light stood in a barren desert.
