The goal of Osmosis was to create a unique music festival identity that blends the technical side of electronic music with the organic, nurturing qualities of nature. The project aimed to celebrate the unexpected harmony between two contrasting elements—technology and nature.
The visual identity utilized a combination of highly technical typography and organic letterforms to represent the fusion of technology and nature. Pixelated and repeated imagery conveyed the structured aspects of electronic music, creating a cohesive and striking system that embodied the festival’s unique vision.
