Green Giant is rebranded to resonate with younger, health-conscious audiences by repositioning it as a modern, wellness-focused lifestyle brand. Inspired by superhero storytelling, each vegetable is transformed into a “superfood weapon” with its own persona. The visual system includes bold posters, character-driven packaging, and a conceptual vegan café extension—creating a clean, empowering identity that makes vegetables feel fun, powerful, and culturally relevant.
