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Routes to Roots

Routes to Roots Routes to Roots Routes to Roots Routes to Roots Routes to Roots Routes to Roots
Inspired by the history of the CRRNJ Terminal—once a departure point for immigrants arriving through Ellis Island—I reimagined the site as a community garden for immigrant families to grow and share traditional crops. The branding project combines botanical aesthetics with 1930s railway ephemera, using vintage ticket-inspired graphics, posters, and seed packaging to reflect both cultural diversity and historical preservation. The result is a visual identity that honors the past while creating a space for present-day stories of migration and connection.

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