Crux is a magazine for rock climbers by rock climbers. Featuring climbers and adventurers from all walks of life including artists, explorers, innovators, and more. There is never a dull issue, you will learn about cool gear, beautiful places, and sick gyms. The magazine is a must subscribe for every climber no matter what level, if you love climbing, you will love Crux. For this project, I created the idea, brand, sections, and features for an original magazine called Crux. The magazine is organized like a traditional magazine with a front of book, ads, features, and a back page. The advertisements are existing advertisements to practice designing pages to work next to advertisements that are not designed by the magazine.