Spotify is the world’s leading audio streaming platform, connecting millions of listeners with the artists and stories that shape culture.
This rebrand moves beyond simply showing sound—it’s about experiencing it. Instead of static sound waves, the new identity introduces a dynamic, generative language that evolves and reflects the uniqueness of every artist and listener. Using P5.js, I created a custom type generator that responds to the rhythm, tone, and pulse of music itself, producing visuals as fluid and expressive as the songs they represent.
