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Guggenheim Museum

Guggenheim Museum Guggenheim Museum Guggenheim Museum Guggenheim Museum Guggenheim Museum
This rebrand of the Guggenheim Museum draws inspiration from its origins as the Museum of Non-Objective Painting, where abstraction and experimentation redefined art. Inspired by the building’s iconic spiraling form, the bespoke typeface echoes the rhythm of a visitor’s footsteps, transforming movement and connection into typographic motion. The design system reflects the organized chaos and fluidity of exploration within the museum.

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