This project develops the branding for the Trash Museum and its exhibition, Treasures in the Trash. Originally curated by retired NYC sanitation worker Nelson Molina over his 34-year career, the exhibition transforms discarded objects into cultural artifacts, revealing their hidden stories and value. The exhibition offers an immersive, hands-on experience where visitors step into Molina’s shoes on a treasure-hunting journey. Guided by an interactive map with item silhouettes, they search for matching objects and collect stickers to complete their map, uncovering the charm and significance of forgotten items along the way.
