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Vaseline: Iconic.

Vaseline: Iconic. Vaseline: Iconic. Vaseline: Iconic. Vaseline: Iconic. Vaseline: Iconic. Vaseline: Iconic.
Vaseline isn‘t just a product—it’s a legend. Like the most iconic movie characters, it’s instantly recognizable for being smooth, protective, timeless, etc. This campaign draws playful parallels between Vaseline’s qualities and famous film heroes, using bold, cinematic visuals to show that Vaseline belongs in the spotlight too.

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