Kapital is a Japanese fashion brand known for its craftsmanship and boro denim. The brand intentionally creates confusing proportions and cuts that fit the body in a challenging way. The distinctive choice of fabrics and the way they distress the clothing offer a new perspective on viewing everyday objects.
Crafted Chaos_Unreal Ordinary encapsulates the essence of Kapital. It reflects the meticulous craftsmanship inherent in Kapital while celebrating the brand’s unconventional and boundary-pushing identity.
(All images in the campaign are AI-generated.)
