Rebranding Ray-Ban: Bridging Legacy and Innovation
The original logo and tagline of Ray-Ban—“Genuine since 1930”—have stood unchanged, anchoring Ray-Ban in a legacy of authenticity and design integrity. At the heart of the rebrand lies a single defining element: the line.
Inspired by Ray-Ban’s original calligraphic logo, the line becomes a symbol of the brand’s essence. It connects, reveals, and highlights—just like the components of a pair of Ray-Bans. It acts as both a design mechanism and a storytelling device, seamlessly bridging Ray-Ban’s rich heritage with its evolution into the future, most notably through innovations like the Meta collaboration.
