A rebrand of the Westminster Kennel Club, moving beyond the traditional ribbon-and-trophy aesthetic toward something sharper and more athletic. The identity system uses bold typography, layered information hierarchy, and a confident black-and-white palette to treat dog shows with the same graphic rigor as major sporting events. From breed championship passes to all-breed competition schedules, the work brings order, edge, and energy to one of the oldest kennel clubs in the world.
