This is a rebranding project for one of my favorite Japanese bars in New York City, Bar Moga. The concept is inspired by the sense of “roundness” found in the Art Deco period, expressed through repetitive circular patterns across the space and various applications.
The logo features an iconic Art Deco–style woman, drawing on the imagery of the Modern Girl, paired with a custom Art Deco–inspired wordmark. Together, they create a playful yet timeless identity that reflects both the elegance and character of Bar Moga.
