IAO (The Institute for Art and Olfaction) is a rebranding project that explores how scent can be visualized through a breathing-based system. Drawing from the experience of inhale and exhale, the identity translates scent into a visual rhythm of expansion and diffusion. Gradients act as generative elements that shift, spread, and dissipate across applications, forming a system that moves beyond a static mark. This approach connects sensory experience to visual form, creating an identity that adapts across print and digital while maintaining a consistent atmosphere.
