Milkweed is a rebranding project for a publishing platform centered on dispersion. Inspired by milkweed seeds and the unfolding of a book, the identity uses glyphs as modular units that combine to form larger images. These forms are applied across book covers to depict natural and archival subjects such as ammonites, fossils, plants, and butterflies. By connecting language to image, the system frames publishing as a process of growth, distribution, and accumulation.
