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LOG OFF, GET OUT.

LOG OFF, GET OUT. LOG OFF, GET OUT. LOG OFF, GET OUT. LOG OFF, GET OUT. LOG OFF, GET OUT.
Client / National Geographic For Kids Platform / Integrated Campaign, 2015 This campaign demonstrates that kids lose sense of reality when they get too close to technology. The outdoor installation shows their reflection pixelating increasingly the closer they get to the device as well as the digital banner and the butterfly. Children need to keep their distance from technology and be encouraged to spend more play time than screen time. “ Technology can’t replace childhood.”

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