This redesign of the Bronx Museum’s identity is based on the shape of the building’s peculiar architecture, with each section of the building’s adornments functioning as a categorization tool for the museum’s printed materials. Here, color and shape are crucial, and the forms are adapted in various ways to serve the museum’s needs. The vibrant color scheme is meant to encompass the energy of the Bronx, with the font choice of Brandon Grotesque giving a pleasant warmth to the museum’s identity.
