WWF has realized that the biggest danger to animals is now global warming, so they set out to create a way to enact change on a global scale. Our solution is the WWF Shop. First WWF took some of its funding from it’s conservation efforts, and began investing it in green companies making them more competitive in the marketplace. Then we created the WWF shop store to make those products easier to find. Finally we created an interactive rewards program to encourage customers to keep buying.
