The Clinique stores are infused with medical vibe. The white lab coats of the Clinique professionals and laboratory-like, simple and clean store interior design emphasize Clinique’s dermatologist created, allergy tested, and 100% fragrance free products. However, Clinique’s medical and clean brand image was not vividly represented in its online website. My design concept is to rebrand Clinique to recreate medical vibe in its website, its virtual store.
