Insight: People often don't know when they have unwanted critters in their home. It's important to get rid of them in order to avoid cross-contamination from outside pests and the germs they bring in.
The majority of pests (rats, spiders, flies, etc.) carry diseases and germs especially when they invade someone’s home. When in contact with people’s food or cooking utensils, contamination occurs and can be dangerous to the person(s). This campaign reflects the message:
KEEP PESTS OUT OF THE KITCHEN
