The Shop by West Elm is a creative solution to a problem of West Elm. The Shop was created to bring people closer to the product than ever before. The craft that goes into the products at West Elm is incredible but somewhere along the line there is a disconnect between the company and their customers. With The Shop, customers are able to visit the workshops and learn how to create new products or refurbish their pre-existing products. Use The Shop website to learn about the teachers and classes, as well as The Shop app to use the augmented reality refurbish tool!