The International Contemporary Furniture Fair (ICFF) is an annual event that takes place in the Jacob K. Javitz Center. The venue is filled with thousands of creators from around the world featuring the most innovative, creative, blow-your-socks-off design that you might not ever see all together in one place such as the ICFF. I rebranded the event and created wayfinding systems that are easy to navigate while conveying the idea that everything that is on display can fit in one’s floor plan for their studio, their home or just about anywhere they please.
