Identity system for art and design bookstore. I named the bookstore as '99' because I think '99' is a number of incompletion such as 99°C (boiling point: 100°C), 99%, 99 points out of 100 points. The bookstore 99 provides last '1' (inspiration) to make '100' (completion). Also, I expressed an exclamation mark on the logotype because the exclamation mark is a symbol of enlightenment.
