I.MAGNIN was the Bergdorf Goodman of the 70's. This new branding brings a fresh breeze onto the classic look of the luxury department store. Runway fashion nowadays is not just simply for the older generations. Youth has been the new muse and target of many high-end fashion houses. That is why the new branding was intended to carry the spontaneity and adventure, yet maintain the touch of luxury and elegance that the I. MAGNIN department store was always known for.
