The brief was to create a poster that changes the world. I chose to address the MeToo movement.
#MeToo spread virally on social media in October 2017 to help demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace. Since then, millions of people have used the hashtag to come forward with their experiences.
To expose the stories to a more public audience, the stories are displayed on posters, subway screens, and Times Square billboards.