‘McNally Jackson’ is a bookstore located in Soho, New York. They are well known for their selection of designers books, creative/ interective events, and their cafe. However, McNally Jackson is inacessible to many New Yorkers having only a single location which only a small percentage of people know about. By using digital, we try to raise awareness, enhance the in-store experience, and continue engaging with the brand long after leaving the store.
