The purpose of this project was to search the target, insights, and business goals by understanding users' needs and behaviors, and to provide a relevant, pleasant, and easy experience to users by driving Tesla Model S. To be specific, we updated the user interface based on the deep observation of users' behaviors (i.e. the owners of Tesla Model S) and given situations. It was a 7 months project from user research to both on-site and online user testing.
